PROJECT DESCRIPTION
Encantado de Comerte (EdC) is a company based on circular economy that begins operations on January 1, 2019. The project consists of a B2B2C marketplace-type digital platform in which any user can purchase, at reduced prices, food that hospitality establishments or local food stores have failed to sell before the end of their useful life.
The functioning is based on the publication of generic lots at a fixed price (with a minimum discount of 50%) that users buy through the app and collect them from the establishment the same day within the specified time.
In addition, EdC offers a new tool to NGOs and Social Institutions with which to help the families in their care. In an agile and simple way, and without requiring any logistics, EdC makes it possible for the neediest families to have access to a varied diet from local shops, and without being subjected to a stigmatizing factor.
As a result, EoC represents a new methodology that not only reduces food waste, but also addresses the problem of malnutrition in vulnerable families.
HIGHLIGHTS
EdC offers the following advantages:
- Applications against COVID-19 *: Proper conjuncture and timing, responding to the challenges posed by Covid-19 and the current political agenda.
- Unique and disruptive model at the forefront of the surplus management niche market.
- High scalability: the proprietary technology developed by EdC makes it relatively easy to reach any corner of the world.
- Project with high social and environmental impact that contributes to the achievement of SDGs 2,11,12,13.
- Multidisciplinary and fully committed promoter team.
* More information on the EoC applications in the face of the COVID-19 crisis in the "Social Impact" tab.
BUSINESS MODEL
EdC's business model is based on the collection of a commission for the intermediation of the sale of surplus food from local businesses. *
* More information about the business model in the "The Company" tab.
USE OF THE INVESTMENT
The funds raised will be used for 12 months in:
- A strengthening of the sales team (45%).
- An increase in investment in marketing and advertising (40%).
- Maintenance work and technology improvement (15%).
INVESTMENT POTENTIAL RETURN
EdC, as a highly scalable global solution and, according to the established plan, expects to have strong growth in the coming years (see Financial Information tab). In this sense, the investor who today places his trust in the company at a premoney valuation of 575,000 euros would see the value of his shares increased according to the new valuation of the company in the coming years. When the time comes, you could trigger an exit mechanism, getting a return on your investment. The exit mechanisms available to the investor are:
- At any time, total or partial sale of its shares to another business group or venture capital fund (VC).
- From the fourth year, and subject to an investment round, total or partial repurchase of its shares by EdC with part of the funds raised in said round.
ADDITIONAL INFORMATION
TAX BENEFITS: the EdC investor may deduct up to 30% of the investment from the full state income tax quota, with a maximum of € 18,000 (for more information, clic here or go to the frequently asked questions)
FEATURED INVESTORS: In this round participates Daniel & Nina Carasso Foundation
